About Us
Skåne Food Fest was born out of a simple idea – to bring together everything we love about Skåne’s food and drink culture in one place.
This is where producers, craftspeople and visitors come together through flavours, stories and experiences. We want to create a festival where you don’t just sample products, but also meet the people behind them and gain a deeper understanding of the ingredients and the craftsmanship.
The festival grew out of many years of work involving travel, experiences and gastronomic events, driven by a clear vision: to promote local entrepreneurship and create a vibrant hub centred on food and drink.
Behind Skåne Food Fest is a small but dedicated team, working alongside partners, producers and volunteers. Our aim is to create a festival that we ourselves can’t wait to visit – one that showcases Skåne’s flavours, creativity and passion.
Jennica Ericson
Festival director and founder
Jennica is the founder and organiser of Skåne Food Fest and oversees the festival’s development from concept to execution. For many years, she has been working to promote local food, drink and experiences in Skåne.
Her commitment to Skåne’s food and drink culture began when she, together with Christer Paulsson, put Kullaflyg on the map with a focus on locally grown and locally produced in-flight meals.
Together, they continued to develop Skåne’s culinary profile through the Food Evolution association, where they initiated and organised a series of events and initiatives in north-west Skåne. Jennica also has extensive experience in creating trips and experiences with a focus on gastronomy, both internationally and at home.
Through Kullaresor, she now organises culinary excursions in Skåne whilst also working on financial consultancy assignments. Skåne Food Fest is organised through her company, Adona AB.
Email: jennica@skanefoodfest.se
Telephone: 070 750 04 76
Christer Paulsson
Senior Sidekick
Christer is a key sounding board in our work on Skåne Food Fest, bringing extensive experience, a wide network and in-depth knowledge of the food and drink industry. His driving force has always been to promote what is local, authentic and small-scale.
With a background that includes roles as an airline CEO, media consultant, farmer, career officer and restaurateur, he has gained a unique breadth of experience. Today, he runs Pensionat Strandgården in Mölle, where the focus is on hospitality, locally sourced ingredients and a strong connection to the local area.
Christer contributes to the festival with strategic insights, idea development and a strong commitment to developing Skåne’s food and drink culture.
Email: christer@skanefoodfest.se
Sara Vaughn
The Marketing Department
Sara is responsible for Skåne Food Fest’s marketing and communications, ensuring that the festival’s content reaches visitors, exhibitors and partners. Through social media, campaigns and graphic design, she helps shape the festival’s identity and narrative.
She works to communicate the festival’s content in an inspiring and accessible way, whilst helping to strengthen the brand and the overall experience of the event.
When Sara isn’t working in communications, she enjoys spending time at home on the farm, often with her hands in the soil and with a keen interest in produce, growing her own food and local matters.
Email:sara@skanefoodfest.se
Mina Sköld
Project Assistant and Volunteer Coordinator
Mina works as a project assistant for Skåne Food Fest and is responsible for the festival’s volunteers. With a background in the restaurant industry and training as a sommelier under her belt, she has a keen interest in food, drink and hospitality.
She is studying to become an events coordinator at Landskrona University of Applied Sciences, where she combines her customer-focused approach with her passion for creating experiences and bringing people together.
Mina is driven by a desire to help create an environment where visitors can discover and be inspired by the region’s producers and flavours, whilst fostering a sense of security and community amongst the festival’s volunteers.
Email: mina@skanefoodfest.se
Richard Gustafsson
Creative Consultant
Richard contributes to Skåne Food Fest with ideas and perspectives that enhance the overall visitor experience. With a keen interest in flavours, experiences and human interaction, he works to develop the festival’s atmosphere and ambience.
He focuses in particular on how different sensory impressions interact and how details can create memorable experiences – from taste and smell to the surroundings and atmosphere.
Richard’s work is characterised by curiosity and a desire to explore how food and drink can convey emotion, storytelling and the overall experience.
Email:richard@skanefoodfest.se
Contact
Email: info@skanefoodfest.se
Mobile: 070 750 04 76
Facebook: @skanefoodfest.se
Instagram: @skanefoodfest
The official organiser of Skåne Food Fest is Adona AB
